Your website is your shop window and like a real world shop window, how you present it, how good it looks and how it engages with customers is equally important if not vital. Your website in most cases is the first contact a customer has with you and first impressions count. Important things to look out for are ease of navigation, clarity and easy to understand content. It’s in the first few seconds that a person decides whether to stick with your content or move on.
Let’s take a look at your existing web presence. Is it current? It is optimised for success? Are your social media channels driving traffic your website? Is it mobile responsive? Is your current site GDPR (General Data Protection Regulations 2018) compliant. If the answer to these questions is no, then you have a problem. A redesign or update may be necessary contact us for advice.
SEO, or search engine optimisation is needed to help you get visible in the natural or “organic” listings of search engines, for example Google or Bing. It is a structured proactive method of improving the position of a business in search results in order to drive visitors to your website. Contact us for advice on SEO.
We can help you buy your .com, .ie, domain, and we can arrange hosting your site on the web.
What can be measured can be managed. Frequent analytics reports indicate what visitor behaviour is happening on your website, eg, where are your visitors coming from, what do they look at, how long do they stay on a particular page. It is only when you have analytic data reports to hand that you can make decisions on what to tweak on your site to improve a visitor’s experience. We will help you interpret this data and make use of it.
Your branding should be consistent across all your business collateral, business cards, signage, letterhead, website and adverts and so on.. Quality graphics say a lot about you. Messy, unclear and cluttered graphics deter from a business’ confidence. We can help here.
We can design a logo that reflects what you do and the way that you do it. We can design across all your branding collateral so there is consistency of your message. Whether you are a new business, or have been in business for a time, it’s never too late to review, refresh and modernize...
An e-commerce website allows you to sell goods and services online with the aid of a shopping cart and a payment system such as Stripe, Realex or Paypal.
Setting up an online shop can supplement your existing sales or allow you to sell exclusively online. Almost one in every two euro spent on credit and debit cards in this country are now spent on online shopping. It’s a convenient way for shoppers to shop. You can now buy everything from a tractor to a knitting needle online. If you want to expand your customer base, consider selling online. Contact us to learn more.
A website is only one part of a digital strategy. We need to look at the whole digital strategy in a holistic way.
A well devised digital marketing strategy consists of a number of solutions running concurrently utilising a website perhaps in conjunction with social media, a Youtube video or an e-mail campaign.
Your own unique situation will determine the right solution and set of tools for your own unique set of circumstances. Have a chat with us over a coffee and let’s see how we can help you to leverage the internet so that it can work to your advantage and thus your bottom line...
Everyone is using it now. If you are not, then you are losing out. Talk to us to about how to use social media channels to enhance your profile on the web. Get the best out of Facebook, Twitter, Instagram etc.
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